A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, Subscription cost users can choose what they want to watch at any time.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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